As a trio of kids sits at a table at Chuck E. Cheese, one of them peels a "Rip It, Win It!" sticker off of her drink cup. The other side of the sticker reveals that she has won a prize. Her cup begins to vibrate, and after a short build-up a fountain of tickets erupts out of the cup's top. During the Rip It, Win It! game, every cup at Chuck E. Cheese offers prizes ranging from tokens and tickets to a trip to Great Wolf Lodge and a car from AutoNation.