The band Nathaniel Rateliff & The Night Sweats sits down at a barbershop for a haircut. Nathaniel takes out his phone and turns on the Beats 1 radio station on Apple Music, which starts playing his band's song "S.O.B." via the Beats Pill+. The same song is also playing through a Pill+ out of a food truck, at a city basketball court, in a restaurant kitchen and on a street corner. People at all of these locations start joyously dancing along to the song and smiling.