Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Farmers Insurance TV Commercial, 'Bear Sighting'

On Oct. 19, 2014, a man opens his garage door to take out the trash and finds a bear sitting on a blue bin holding a raw steak in its mouth. The animal had destroyed the room and eaten all the food. Without flinching or changing his expression, the dumbstruck man closes the garage door. In the present day, a Farmers Insurance spokesman played by J.K. Simmons refers to the incident as "smash and grub" to a woman who experienced the same problem and assures her that the company covers it. "We know a thing or two because we've seen a thing or two," Simmons explains.

Advertiser Profiles
Tagline
“We Are Farmers”
Songs - Add
Music
The song was created for this commercial
Phone
1-800-FARMERS
Mood
Funny
Actors - Add
J.K. Simmons ... Actor/Actress, Sandro Iocolano ... Man opening garage
Animals
Agency
Accentmarketing (Agency), RPA (Creative Agency), Zenith Optimedia (Media Agency)

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