Media Measurement
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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
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TV Impressions
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Local
VOD/OTT

Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
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About IBM Watson TV Commercial, 'Bob Dylan & IBM Watson on Language'

Singer-songwriter Bob Dylan and IBM Watson have a heart-to-heart conversation where Watson shares he read all of Dylan's song lyrics in order to improve on language skills. Watson learned that the main themes Dylan has expressed over the years have been the passing of time as well as fading love. In fact, Watson has never known love, to which Bob suggests the two of them write a song together. Now, listen as IBM Watson attempts at singing, starting with "Doo bee bop" and going from there.

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“Outthink”
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Bob Dylan ... Musician

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