Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Maybelline New York The Falsies Push Up Drama TV Commercial, 'Discover'

Model Gigi Hadid wears Maybelline New York's The Falsies Push Up Drama Mascara. The cup shaped bristles are designed to cup and coat lashes for lifted volume. She dances around the room, singing into a hairbrush while getting ready for a night on the town with her friends. A man spills his drink on her as they enter the bar, but instead of getting upset she strips down to her bra and playfully sprays the guy in the face with seltzer water.

Advertiser Profiles
Tagline
“Make It Dramatic, Make It Happen”
Songs - Add
Mood
Sexy
Actors - Add
Gigi Hadid ... Model
Agency
Gotham Inc. (Agency), Gotham Inc. (Creative Agency), Code and Theory (Digital Agency)
Screenshots

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