Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About H&M TV Commercial, 'Modern Essentials Selected by David Beckham' Feat. Kevin Hart

At an H&M photo shoot, David Beckham receives a phone call with some big news: comedian Kevin Hart wants to play Beckham in a movie about the former soccer star's life. Beckham is absolutely flabbergasted by this casting choice, but that doesn't stop Hart from following Beckham around everywhere in preparation for the role. Hart poses next to Beckham during photo shoots, models the same clothes, observes Beckham while he sleeps, takes a dip in an ice bath with him and even uses his toothbrush. All this shadowing only irritates Beckham, who asks how much longer Hart will be around. Hart responds only by saying that he'll stay as long as it takes for him to get his impression of Beckham right, and then imitating Beckham's accent. Beckham phones his manager, making a desperate plea to get Hart out of his house.

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David Beckham ... Athlete, Kevin Hart ... Comedian

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