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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Mountain Dew TV Commercial, 'The Wild Is Calling' Featuring Dale Earnhardt, Jr.

In his hometown of Mooresville, North Carolina, racing legend Dale Earnhardt, Jr. surprises convenient store shoppers by posing as the voice of a wisecracking deer head. As customers reach into the cooler for a cold Mountain Dew, Earnhardt, Jr. urges them to "Answer the Call of the Wild" by entering for a chance to win.

Advertiser
Advertiser Profiles
Products
Promotions
Answer the Call of the Wild sweepstakes (expires: 10/31/2016)
Tagline
“Answer the Call”
Songs - Add
Mood
Funny
Scene Location
Mooresville, NC
Actors - Add
Dale Earnhardt Jr. ... Athlete

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