Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Lincoln MKX TV Commercial, 'The Winning Hand' Featuring Matthew McConaughey

It's poker night for Academy Award winner Matthew McConaughey. We watch him pull off a dapper suit as he drives in his Lincoln MKX. When he and his friends meet, they first do so at a four-way stop. They eye each other from corner to corner, and the same goes when they sit around the table in the middle of a silent poker game. On this night, McConaughey has the winning hand and earns the feeling of victory. This feeling stays with him as he then drives away in the Lincoln on the brink of sunrise.

Advertiser Profiles
Tagline
“The Feeling Stays With You”
Mood
Active
Scene Location
Los Angeles, CA
Production
Gus Van Sant ... Director
Agency
Hudson Rouge (Agency), Team Detroit (Creative Agency), Iconoclast (Production Company)
Screenshots

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