Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Lincoln MKX TV Commercial, 'Arrival' Featuring Matthew McConaughey

On this night of soft jazz music, suits and slow dancing, Academy Award winner Matthew McConaughey drives through the cityscape and a brightly lit tunnel to a friend's house in his Lincoln MKX while admiring features like the front camera. After we then watch him arrive and greet his friends before a game of poker, the commercial cuts to McConaughey driving back home. By the satisfied look on his face, one can tell he is going home a winner. This is the kind of feeling that stays.

Advertiser Profiles
Tagline
“The Feeling Stays With You”
Mood
Active
Scene Location
Los Angeles, CA
Agency
Hudson Rouge (Agency), Team Detroit (Creative Agency), Iconoclast (Production Company)

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