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General Electric TV Spot, 'What's the Matter with Owen?: Hammer'

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Owen's parents are very proud of him for getting a job at the great industrial company that is General Electric, that's why they're handing down his grandpappy's hammer to him. They don't understand that their son is actually a software developer for GE and won't be needing a sledgehammer -- they just think he's too weak to pick it up.

September 07, 2015
General Electric
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“The Digital Company. That's Also an Industrial Company.”
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Gianmarco Soresi ... Owen, Mari Weiss ... mom, Rick Overton ... dad
BBDO ... Agency, OMD ... Media Agency

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