Owen's parents are very proud of him for getting a job at the great industrial company that is General Electric, that's why they're handing down his grandpappy's hammer to him. They don't understand that their son is actually a software developer for GE and won't be needing a sledgehammer -- they just think he's too weak to pick it up.

Advertiser Profiles
Tagline
“The Digital Company. That's Also an Industrial Company.”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Gianmarco Soresi ... Owen, Mari Weiss ... mom, Rick Overton ... dad
Agency
BBDO (Agency), OMD (Media Agency)

More General Electric Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top