Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Electric TV Commercial, 'What's the Matter with Owen?: Hammer'

Owen's parents are very proud of him for getting a job at the great industrial company that is General Electric, that's why they're handing down his grandpappy's hammer to him. They don't understand that their son is actually a software developer for GE and won't be needing a sledgehammer -- they just think he's too weak to pick it up.

Advertiser Profiles
Tagline
“The Digital Company. That's Also an Industrial Company.”
Mood
Funny
Actors - Add
Gianmarco Soresi ... Owen, Mari Weiss ... mom, Rick Overton ... dad
Agency
BBDO (Agency)

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