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Coca-Cola TV Commercial, 'Grand Theft Hero'

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This Coca-Cola commercial provides a twist for the usual "Grand Theft Auto" players. As a car races down the street, it dodges other cars, runs red lights and almost mows down a group of bikers and pedestrians. As the main character stops a car, it seems that he is going to car jack him, but his real mission is to give to a bottle Coca-Cola to everyone. As he walks down the street with a change of heart, he extinguishes a trashcan fire, gives a bag of money back to the man outside the armored car, takes the leather jacket off his back and gives a homeless man in the middle of a pink convertible with ladies, returns a stolen purse to an old lady and leads the city down the street with two human pyramids. Give a little Coca-Cola and it'll all come back to you.

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Wieden+Kennedy ... Agency, 360i, LLC ... Digital Agency, Universal McCann (UM) ... Media Agency
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