Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

Coca-Cola TV Spot, 'Grand Theft Hero'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

This Coca-Cola commercial provides a twist for the usual "Grand Theft Auto" players. As a car races down the street, it dodges other cars, runs red lights and almost mows down a group of bikers and pedestrians. As the main character stops a car, it seems that he is going to car jack him, but his real mission is to give to a bottle Coca-Cola to everyone. As he walks down the street with a change of heart, he extinguishes a trashcan fire, gives a bag of money back to the man outside the armored car, takes the leather jacket off his back and gives a homeless man in the middle of a pink convertible with ladies, returns a stolen purse to an old lady and leads the city down the street with two human pyramids. Give a little Coca-Cola and it'll all come back to you.

Published
September 08, 2015
Advertiser
Coca-Cola
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Coca-Cola
Tagline
“Open Happiness”
Songs
None have been identified for this spot
Video Game
Grand Theft Auto
Actors - Add
None have been identified for this spot.
Agency
360i ... Digital Agency, Universal McCann (UM) ... Media Agency, Wieden+Kennedy ... Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots