Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About American Express TV Commercial, 'Touring Iceland With Photographer Pei Ketron'

On a 24-hour layover in Reykjavik, photographer Pei Ketron explores waterfalls and restaurants of Iceland while she posts pictures of her entire adventure to Instagram. Pei has fish for lunch after she admires some glass buildings. Before she leaves, she makes sure not to forget to buy an itchy Icelandic sweater as a souvenir. She uses her American Express Premier Rewards Gold Card on her trip and earns triple points for airfare as well as avoids paying foreign transaction fees.

Advertiser Profiles
Tagline
“The Journey Never Stops”
Mood
Funny
Scene Location
Reykjavik
Actors - Add
Pei Ketron ... Herself
Agency
MindShare (Agency), mcgarrybowen (Creative Agency), Universal McCann (Media Agency)
Screenshots

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