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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
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Impressions
Engagement

About BMW X1 TV Commercial, 'Superstitions'

As NFL season quickly approaches, a group of friends get ready for an upcoming game as they pack the coolers and snacks into the back of the BMW X1. After the driver makes sure everyone is wearing the lucky socks and carrying the rabbit's foot, one guy realizes they were sitting in different seats the last time their football team had won a game. With that, everyone switches seats. The driver was more than willing to make this change, but when it came to his friend claiming he should drive the X1, he was more than happy to roll up his window in protest.

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Tagline
“The Ultimate Driving Machine”
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Caz Harleaux ... Man that realizes they were in different seats
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