Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM Watson TV Commercial, 'Improving Our Everyday Lives With Cognitive Computing'

After IBM Watson introduces itself, we learn it is helping many people operate their businesses. Desmond Ballance of LifeLearn uses Watson to teach her veterinarians to speak dog while Erica Morgenstern of Welltok uses it to help people make healthy choices like drinking fruit smoothies. Felix Laboy of WayBlazer is using the program for designing vacations around people's personalities, such as the very relaxed man in the hot tub surrounded by lit candles who asks you not to judge, and Donald Coolidge of CogniToys relies on Watson for answering the kids' endless questions like where babies come from.

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Advertiser Profiles
Products
Songs - Add
Mood
Funny
Actors - Add
Amiyah McGraw ... The twin on the left, Madison Mcgraw ... The twin on the right, Saudia Rashed ... Mom with twins
Characters
Animals

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