Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Electric TV Commercial, 'What's the Matter With Owen?: Big News'

Owen walks into his dorm and is surprised by his friends with cake, noisemakers and balloons! They heard he got a job as a developer and wanted to celebrate. When he tells them that he'll be working at General Electric they are all really confused and don't understand what he'll be doing. He tries to explain it to them, but all they take out of his explanation is that he might be working on a train...

Advertiser Profiles
Tagline
“The Digital Company. That's Also an Industrial Company.”
Songs - Add
Mood
Funny
Actors - Add
Gianmarco Soresi ... Owen, Jozef Fahey ... Man in brown hoodie, Kara Luiz ... Woman holding cake, Rustom K. Shahi ... Owen's Friend Wearing Yellow Plaid
Agency
BBDO (Agency)

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