Jeff Goldblum stars as Brad Bellflower from Apartments.com, who is hosting the "Apartment Battle Ultimo!" game show. In the "Think Fast Then Type!" part of the competition, the two teams are challenged with providing positive key points about renting and owning. The "We Love Rentin'" team submits freedom and cool pools as their answers, while the "Uh-Own!" team fails with submissions of foreclosure and debt.