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Huggies TV Commercial, 'Letters to Baby'

A series of expectant mothers write "Dear Baby" letters to their future children, telling them that they want them to feel as safe and protected once they are born as they are in their bellies. They also emotionally write about how the bonds they share are already there and about how they can't wait to meet them, hold them and love them. Huggies introduces its Little Snugglers diapers asking viewers, "How will you greet your baby?"

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Huggies Little Snugglers
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Ogilvy ... Creative Agency, Ogilvy ... Digital Agency, Mindshare ... Media Agency
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