Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Huggies TV Commercial, 'Letters to Baby'

A series of expectant mothers write "Dear Baby" letters to their future children, telling them that they want them to feel as safe and protected once they are born as they are in their bellies. They also emotionally write about how the bonds they share are already there and about how they can't wait to meet them, hold them and love them. Huggies introduces its Little Snugglers diapers asking viewers, "How will you greet your baby?"

Advertiser
Advertiser Profiles
Songs - Add
Mood
Emotional
Actors - Add
None have been identified for this spot
Agency
Ogilvy & Mather Worldwide - New York (Creative Agency), Ogilvy & Mather Worldwide - New York (Digital Agency)

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