Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dr. Scholl's Stimulating Step TV Commercial, 'Lumberjacks'

A few lumberjacks sit down after a hard day's work and their feet are killing them. However, their bright-eyed, bushy-bearded coworker energetically jumps onto a log asking them if they want to meet at the same time tomorrow. He wears Dr. Scholl's Massaging Gel Stimulating Step Insoles, which massage key pressure points, allowing him to remain energized -- so much so that he calls a hawk to perch on his arm while walking on a rolling log through the woods. His coworkers, clearly impressed with his endurance comment, "He's got skills."

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Chey Kennedy ... guy in open plaid and red mustache
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