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Toyota TV Commercial, 'The Toyota Effect: Project BLAID'

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A blind man explains how he interacts with the world differently than others: for him, everything is pitch black. As he goes through his daily routine -- getting out of bed, brushing his teeth and walking around town with his guide dog -- he speaks about having to decode sounds and scents daily. Upon arrival at a Toyota office, he tests out a mobility aid designed as part of Project BLAID. It uses cameras to detect important landmarks such as doorways, restrooms and exit signs, allowing its user to be more independent.

Advertiser
Toyota
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Tagline
“Let's Go Places”
Songs - Add
None have been identified for this spot
Ad URL
http://www.thetoyotaeffect.com
Mood
Active
Actors - Add
None have been identified for this spot.
Animals
Dogs
Agency
Saatchi & Saatchi ... Media Agency
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