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USGA TV Commercial, 'This Game is for Everyone'

Calling golf just a game is like referring to astronauts as pilots, there's not enough weight behind it. Golf lures people in with by letting them play outside and the cute driving club covers you can get for your drivers. Golf can also give you a feeling like you can do anything in the world or have you questioning your ability to swing. It doesn't require world class genetics because the game is for everyone. The USGA want to make sure it stays that way for the next generation of golfers to come.

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“For the Good of the Game”
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BBDO ... Creative Agency, Mediasmith, Inc. ... Media Agency
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