Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Yoplait TV Commercial, 'Whisper'

When a dad catches his daughter grabbing a Yoplait yogurt from the fridge for a midnight snack, a whisper debate over who's the boss in the family ensues. She insists Mom's the boss. He tries to convince her this isn't true, asserting they are technically co-bosses, even though deep down he knows she's right. And, since Mom ends up saying it's OK, the dad and daughter sit down to enjoy the late-night snack together. Mmm.


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