Media Measurement
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National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Craftsman TV Commercial, 'This Father's Day, Pass Down a Legacy'

One boy constantly steals his father's Craftsman tools and hides them away in a red box. A scene of the men lifting the hood of a truck and working on the engine is intercut with the boy opening the lid of the box for his friends and admiring the implements within. Eventually, though, the father decides that it's time to pass down the legacy and gives his wide-eyed son a Craftsman toolbox of his own.

Advertiser
Advertiser Profiles
Tagline
“When It Matters”
Songs - Add
Mood
Active
Available At
Events & Venues
Father's Day Jun 19, 2016 - Jun 20, 2016
Actors - Add
Alex Quijano ... dad, Jason Maybaum ... Boy Taking Tools, Mike Dolphy ... man in blue shirt working under the hood
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