Bob and Dale from Sanderson Farms are here to expose some of the marketing gimmicks surrounding chicken. Bob the farmer compares "antibiotic-free" labels with Mr. Floppy Arms, and concludes that they are both strategies to attract customers to the product. He explains that according to law, all chicken must be free of antibiotics when leaving the farm. Dale can't elaborate because he fell victim to the hypnotic powers of Mr. Floppy Arms.