These farmers from Sanderson Farms aren't really into all of the marketing terms this guy from Madison Ave. is using. One of the phrases the marketing guru favors is "raised without antibiotics." One farmer states that really all chicken must be antibiotic-free as it leaves the farm according to federal law. The man in the suit continues to throw out taglines like "mom-approved" and "gluten-free" as great marketing strategies for Sanderson Farms. He does a quick fact check on his phone and finds that all chicken is gluten-free.