Crest gets creative with an oral hygiene announcement from William Shakespeare. He speaks of a girl named Sarah who is missing out on rich class discussions about "Hamlet" due to tooth pain. Instead she is catching up on social media, which Shakespeare deems #notcool and #remedialreading as he tosses a feather quill and warns of a potential drop in her GPA.

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Advertiser Profiles
Tagline
“Healthy, Beautiful Smiles for Life.”
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Funny
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Saatchi & Saatchi (Agency), Publicis North America (Creative Agency), Publicis (Media Agency)
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