Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
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TV Impressions
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Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Tide PODS Plus Downy TV Commercial, 'Lost Socks'

It's a common phenomenon: staring into the dryer, perplexed. Two socks go in, only one comes out. But does anyone ever stop to ponder why they leave, Tide asks? Consider the types of socks: the abused sock full of holes, the sock submerged in an early morning puddle and the sock converted to a puppet that is utterly humiliated. Tide introduces Tide Pods with Downy, and encourages all to treat the poor socks better.

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Tagline
“It's Got to Be Tide”
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Richmond Hoxie ... Voice Over)
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