It's a common phenomenon: staring into the dryer, perplexed. Two socks go in, only one comes out. But does anyone ever stop to ponder why they leave, Tide asks? Consider the types of socks: the abused sock full of holes, the sock submerged in an early morning puddle and the sock converted to a puppet that is utterly humiliated. Tide introduces Tide Pods with Downy, and encourages all to treat the poor socks better.