Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

Audi R8 Super Bowl 2016 TV Spot, 'Commander' Song by David Bowie

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

A former astronaut sits placidly in a quiet living room, refusing to eat his dinner. Though his home is filled with memorabilia from his early travels to the moon, he is unable to regain a passion for life -- until his son hands him the key to an Audi R8. He flashes back and forth between the present moment and his rocket launch into space as he starts up the vehicle and the late David Bowie's song "Starman" plays. The Commander drives the Audi under a full moon and starlit sky in this Super Bowl 50 commercial, reliving his previous adventures with his son and with a smile on his face.

Published
February 07, 2016
Advertiser
Audi
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2017 Audi R8
Tagline
“Choosing the Moon Brings Out the Best in Us.”
Songs
Starman - David Bowie
Mood
Emotional
Events & Venues
2016 Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
Nic D'Avirro ... The Commander, Gunner Wright , Mark Lawson ... Young Commander
Agency
Venables Bell & Partners ... Agency, PHD USA ... Media Agency, AKQA ... Digital Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots