Marketing decisions can be a literal gamble, especially around expensive, broad-reach key events like the Super Bowl. A man sits in a dark bar, nervously tapping and rolling a bottle cap in his hands. When his fellow drinker tries to console him, he finds out that the man is not betting on the game but on a commercial his company has paid $4 million for. As the reggae beats of his cream cheese ad sound out in the bar and no one reacts, the man dejectedly puts his head into his hands and his companion tells the barman to get the man another drink. Adobe Marketing Cloud says that if you or your company need help with marketing decisions, they might be able to help.