Holding a stick in one paw and wearing skates on two others, the Labatt Blue Bear emerges from an icy expanse to hijack a game of outdoor hockey. Although he dons a furry bear costume, his contenders are no match for his brute force shoulder checks and fancy footwork. He makes his way to the goal and drives the puck home, while those on the sidelines celebrate with ice-cold Labatt Blue beer.

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“Get Undomesticated”
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