Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO TV Commercial, 'Tarzan Fights Over Directions: It's What You Do'

As part of GEICO's "It's What You Do" series, the company says if you are a couple, you fight over directions, even if you're Tarzan and Jane. The couple swings on a vine to then stand high on a branch in the jungle. Jane, visibly frustrated, tries to ask a monkey for directions to the waterfall. Tarzan tries to reassert himself as "The King of the Jungle," but it's clear the fight isn't over yet as they swing off and she asks him to stop doing his signature yell into her ear.

Advertiser
Advertiser Profiles
Tagline
“15 Minutes Could Save You 15 Percent Or More On Car Insurance”
Songs - Add
Mood
Funny
Actors - Add
Jeff Torres ... Tarzan, Jessica Makinson ... Jane
Characters
Agency
The Martin Agency (Agency)

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