Many different people use their Fitbits for unique reasons. A man does a back flip off of a trash can as a skateboarder cruises by, glowing with strings of lights wrapped around his body. Then, we see a BMX bike rider take off from a jump and complete a flip. This is quickly followed by "kissfit," "flowfit" and people staying active by dancing, playing soccer and lifting weights.

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Tagline
“Find Your Fit”
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Active
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Universal McCann (Media Agency)
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