Media Measurement
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Data is based on life of ad, unless indicated otherwise
Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
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Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
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Impressions
Engagement
About Apple Music TV Commercial, 'Instant Boyfriend Mixtape Service' Ft. Mary J. Blige
In this Apple Music commercial that aired during the 67th Primetime Emmy Awards, "Scandal" star Kerry Washington and "Empire" actress Taraji P. Henson arrive at Mary J. Blige's house and discover she's invited them over for a dance party to all their old-school favorites. Apple Music created a playlist based on Mary's listening habits that includes songs from Slick Rick, Phil Collins and P. Diddy. Kerry Washington remarks that it's like an instant boyfriend mixtape in your laptop.
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Mood
Funny
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Production
Ava DuVernay ... Director
Agency
RSA Films (Production Company)
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