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YETI TV Commercial, 'My Old Man: Made in Driftwood'

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This installment of YETI's video series "My Old Man" highlights Roger Seiders, a businessman and inventor, and his sons, YETI co-founders Roy and Ryan Seiders. Even from a young age, the siblings strove to emulate Roger, who started a successful company, Flex Coat, which has been operating since the mid-1970s. But even more inspirational for Roy and Ryan than business acumen is their father's love of nature, hunting and self-sufficiency, passions they hope to instill in their own sons.

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YETI Coolers
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Active
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Texas, TX
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Father's Day Jun 19, 2016 - Jun 20, 2016
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Fish
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