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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Microsoft TV Commercial, 'Microsoft Spreads the Spirit of the Season on 5th Ave'

On Nov. 16, 2015, employees of the Microsoft store on 5th Avenue in New York City walked down to the 5th Avenue Apple store to spread some festive, holiday spirit. The large group of Microsoft employees and their children, dressed in the Microsoft colors of neon green, orange, yellow and blue, arrived in front of the iconic Apple store where they began singing "Let There Be Peace on Earth" for their tech competitors. As the group sings, a crowd forms and employees of the Apple store, dressed in red, go outside to cherish the moment. When the song is finished, employees from both stores embrace each other to the message of holiday cheer with the gathered crowd admiring the kind gesture.

iSpot Review — December 3, 2015

Microsoft extends an olive branch to their Apple counterparts during the 2015 holiday season in this 60-second spot. No products are showcased, no shots are taken at each other, just some old-fashioned holiday cheer shared between the two rival companies.

The spot begins with the Microsoft employees and a children's youth choir from Harlem walking on Fifth Avenue, passing Christmas tree vendors on their way to the famous glass-cubed Apple store. Armed with candles, the workers sing in harmony with the UNICEF Snowflake display down the road, and the Empire State Building further down lit in holiday colors.

It'll be interesting to see Apple's response, if they do intend on responding to their rivals. Although this is a branding commercial to bring some positivity to Microsoft's name, especially during the holidays, the spot paints Microsoft in a good light and is sure to be in the minds of holiday shoppers when they remember back on this sweet, peace-promoting commercial.



Advertiser Profiles
Tagline
“Spread Harmony”
Mood
Emotional
Scene Location
New York City, NY
Actors - Add
None have been identified for this spot
Agency
McCann (Agency), Dentsu Aegis Network (Media Agency)

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