iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact. READ MORE

Jamal Lyon (Jussie Smollett) of "Empire" is being chauffeured through New York City to his concert and asks the driver to pull over. He runs to catch the subway and all color fades to a less saturated tone. A passenger recognizes him and enthusiastically tosses him a brightly colored bottle of Pepsi. As Jamal drinks the Pepsi, the coloring is restored and the song that helped him win an endorsement deal with Pepsi in Season Two, Episode Eight of "Empire" begins to play. The subway passengers begin to stand up, clap, drum and dance along with his song "Ready to Go" as he performs signature moves from the number. Upon exiting the station, Jamal is fully revived and ready for his show. He walks out and the master of ceremonies can be heard introducing him as he confidently approaches the spotlight.

Advertiser
Advertiser Profiles
Products
Mood
Active
Scene Location
NY
Actors - Add
Jussie Smollett ... Actor/Actress, Ellen Mah ... girl in train cart watching man drink pepsi, Mike Bocchetti ... Man in green jacket and glasses
Agency
BBDO (Agency), TBWA\Chiat\Day (Creative Agency), Firstborn (Digital Agency), OMD (Media Agency)
Show
Screenshots

More Pepsi Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top