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Prudential TV Spot, 'The Prudential Gates Experiment'

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Thousands of people are in Washington, D.C. attending Prudential's Race for Retirement. Along the track, three gateways were set up that ask the runners questions about how prepared for retirement they feel and whether they could save an additional one percent of their incomes. The gateways have two openings that read "yes" and "no," and the participants run through the opening that corresponds to their answers. Social psychologist Daniel Gilbert urges viewers to go to the Race for Retirement website and take the pledge to save.

Advertiser
Prudential
Advertiser Profiles
Facebook, Twitter, YouTube
Tagline
“Bring Your Challenges”
Songs - Add
None have been identified for this spot
Ad URL
http://www.RaceForRetirement.com
Mood
Active
Scene Location
Washington, D.C. (District of Columbia), Washington, D.C., DC
Actors - Add
Daniel Gilbert ... Expert, Andrew Spencer Dawson ... Voice Over
Agency
StrawberryFrog ... Creative Agency, StrawberryFrog ... Media Agency
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