Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DIRECTV TV Commercial, 'Cable World: Cables Shmables' Featuring Jeffrey Tambor

During a meeting at the Cable World headquarters, Carrie Aizley discusses how DirecTV customers don't see boxes and wires in every room. Fred Willard says "Cables Shmables," and Jeffrey Tambor likes the idea. Then, everyone begins adding "shma" in front of words to make them seem less significant.

Advertiser
Advertiser Profiles
Tagline
“Get Rid of Cable.”
Songs - Add
Phone
1-800-DIRECTV
Mood
Funny
Actors - Add
Carrie Aizley ... Actor/Actress, Fred Willard ... Actor/Actress, Jeannetta Arnette ... Actor/Actress, Jeffrey Tambor ... Actor/Actress, Jennifer Coolidge ... Actor/Actress, John Michael Higgins ... Actor/Actress, Marc Evan Jackson ... Comedian, Rawle Lewis
Agency
Grey Global Group Inc. (Agency), Grey Global Group Inc. (Creative Agency), iCrossing (Digital Agency)

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