Under Armour founder and CEO Kevin Plank discusses his company and their drive to deliver innovative athletic gear to cyclists, runners and fitness junkies of all types. The company's partner, SAP, gives Under Armour the technology and live data that enables them to run the business efficiently and outperform other sports brands.

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Tagline
“Run Simple”
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Active
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BBDO Worldwide (Creative Agency), PHD USA (Media Agency)
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