Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
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Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Apple iPhone 7 TV Commercial, 'Dive' Song by Arturo Sandoval

When the trumpet-heavy sounds of Arturo Sandoval's "La Virgen de la Macarena" start up on his gold iPhone 7, a man drags the volume to its top level and determinedly walks past curious swimmers and sunbathers to the diving platform. At the top of the high dive, he looks down and then performs a belly flop that turns into a graceful dive just as the song reaches its climax. His entry splashes droplets onto the water-resistant phone, which keeps playing the song through its stereo speaker feature.

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Tagline
“Practically Magic”
Mood
Active
Actors - Add
Enzo Maiorca ... Diver
Agency
Apple (Agency)

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