When the trumpet-heavy sounds of Arturo Sandoval's "La Virgen de la Macarena" start up on his gold iPhone 7, a man drags the volume to its top level and determinedly walks past curious swimmers and sunbathers to the diving platform. At the top of the high dive, he looks down and then performs a belly flop that turns into a graceful dive just as the song reaches its climax. His entry splashes droplets onto the water-resistant phone, which keeps playing the song through its stereo speaker feature.

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“Practically Magic”
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Active
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Enzo Maiorca ... Diver
Agency
Apple (Agency), OMD West (Media Agency)

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