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Fiber One TV Commercial, 'Unicorn Whispers'

Sugar flying through a sifter, chocolate melting down the side of a granola bar and thin slices of lemon and lime all piled up are just some of the images Fiber One shows before saying that its products might deserve more apt names. Seductive music plays while the brand argues that instead of being called Oats and Chocolate or Key Lime Cheesecake Bars, names like "Unicorn Whispers" or "Golden Gold" would be a better fit for the deliciousness level of the products.

Fiber One
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Fiber One Chewy Bars Oats & Chocolate, Fiber One Chocolate Fudge Brownie, Fiber One Cheesecake Bar Key Lime
“So Delicious, It Should Have Another Name.”
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Saatchi & Saatchi ... Creative Agency, Mindshare ... Media Agency
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