Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About American Express TV Commercial, 'Tina Fey Living the Dream at the Supermarket'

Tina Fey is living the dream. What's "the dream?" Eating (or at least buying) 20 bags of cheese curls a day. At the grocery store register, actor Thomas Middleditch of television's "Silicon Valley" is her cashier. He tells his bagger that someone should give him back his roller blades and is then exasperated when he turns to see Fey is back again. She says her yoga instructor may call it a "death spiral," but she is happy living her cheese curl dream, which she pays for using her American Express card.

Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
Thomas Middleditch ... Actor/Actress, Tina Fey ... Actor/Actress
Production
Alexis Coulter ... Producer, Bryan Buckley ... Director, Dana Malinick ... Producer, Mark Johnston ... Producer, Nicole Lundy ... Producer
Agency
Ogilvy & Mather (Agency), Wieden+Kennedy (Creative Agency), Hungry Man (Production Company)

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