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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DIRECTV TV Commercial, 'Freedom: Seize the Data' Featuring Will Forte

Will Forte travels through a snowstorm to bring freedom in the form of a tablet, which includes AT&T and DirecTV's unlimited data, to a snowbound family. Still wearing his furs, Forte shows up in unexpected places, handing tablets to people stuck in a elevator, a man caught in a spiderweb and a couple who feels trapped in their relationship.

Advertiser
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Promotions
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Tagline
“Seize the Data”
Songs - Add
Phone
1-800-DIRECTV
Mood
Funny
Actors - Add
Will Forte ... Actor/Actress, Courtney Lamb ... snowbound mom, Gillian Vigman ... Woman in trapped relationship, Steven Hack ... guy in suit and blue shirt in elevator who catches the tablet

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