Actor and filmmaker Joseph Gordon-Levitt has joined LG Mobile to make a commercial for the LG V10, using his own company HitRecord to provide the creative action. The ad begins with Joseph at a park, sipping water from a water fountain before softly singing a tune. Other people, who have recorded themselves with the phone, continue the rhythm of the song. Soon, everyone is singing in unison whether they're at a bus stop, a park or in the middle of a bike ride. Finally, Joseph Gordon-Levitt brings the tempo down as he finishes the melody with a smile.