Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Last Airing
Creatives
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TV Impressions
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Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About WildAid TV Commercial, 'Tools of the Trade' Featuring Jackie Chan

Action star Jackie Chan teams up with WildAid, the African Wildlife Foundation and the U.S. Fish & Wildlife Service to warn against the dangers of buying products made from rhinoceros horn. The actor dodges bullets, arrows and machetes, which coalesce to create the shape of a rhino. As the statue collapses and an actual rhinoceros emerges from the junk pile, Chan makes it clear that the people who buy horns are also paying for all of the weapons used to kill the animal.

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Tagline
“When the Buying Stops, the Killing Can Too”
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Jackie Chan ... Actor/Actress
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