Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dell TV Commercial, 'Magic With Columbia Sportswear' Featuring Jeffrey Wright

Turning data storage into an omnipresent force by bringing Columbia Sportswear's infrastructure to the cloud is not hocus-pocus or stage magic. This is what the engineers do at Dell EMC to bring product production and delivery together to work as one powerful entity. With the touch of a button, customers have the gear they need to tackle the outdoors head on.

Advertiser
Advertiser Profiles
Music
The song was created for this commercial
Mood
Active
Actors - Add
Jeffrey Wright ... Actor/Actress, Sancho Martin ... Snowboarder jumping from the mountain
Production
Alex Lisee ... Producer, Justin Brown ... Director of Photography, Shannon Jones ... Producer, Tom Hooper ... Director
Agency
Young & Rubicam Group (Agency), Smuggler (Production Company)

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