Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Shell Rotella TV Commercial, 'The Road Less Traveled'

They say you only get out what you put in, so this hunter makes sure to get out and go all in as he adventures through the wilderness. For him, it's all about taking the road less traveled and handling the unexpected in order to get the greatest reward. For Shell, it's all about creating engine oil that works as hard as customers like him.

Advertiser
Advertiser Profiles
Tagline
“The Engine Oil That Works As Hard As You”
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None have been identified for this spot

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