Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Buffalo Wild Wings TV Commercial, 'Icarus'

When it comes to wings, you do not just start with the spiciest sauce. Instead, Buffalo Wild Wings says, you work your way up from the bottom or the middle, finding out what you like. Maybe you will reach an Icarus-type situation where you can choose to fly close to the sun and go for Blazin' sauce or you can stay with what you know you like. The restaurant says there is no shame in staying with what you like; cool people are not always the ones eating the spiciest sauce.

Advertiser Profiles
Tagline
“Wings. Beer. Sports.”
Songs - Add
Mood
Active
Actors - Add
John Goodman ... Voice Over)
Agency
22squared (Agency), TBWA Chiat Day (Creative Agency)

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