Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About H&R Block More Zero TV Commercial, 'Money-Colored' Featuring Jon Hamm

On a film set, actor Jon Hamm, dressed as a mounted policeman, rides past two crew members working on their taxes. One of them is using H&R Block More Zero, while the other is working with TurboTax. He informs them that only one of the sites lets them itemize their tax deductions for free, and drops them a hint: "It's the money-colored one." The man using TurboTax looks over to his coworker's screen for guidance.

Advertiser
Advertiser Profiles
Tagline
“Get Your Taxes Won.”
Songs - Add
Mood
Funny
Actors - Add
Jon Hamm ... Actor/Actress, Ryan Johnston ... Voice Over), Sofia Marie Gonzalez ... girl at computer
Animals
Agency
Fallon Worldwide (Agency), Deutsch LA (Creative Agency)

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