Living up to the expectations of children is what matters most. When children are born, parents often wonder what their children take interests in, what they will become and other countless thoughts. But, that changes quickly once a parent understands that our expectations of them are dwarfed particularly by the importance of their expectations from us. Their expectations of us go beyond feeding and caring for them. It's about giving them the proper motivation to take another step, to be fearless and to try new things. They expect us to guide them through life, point them in the right direction and, when the time comes, to let their hand go and see them make their own mark in this world. So, it is important that we leave our planet a little better than the moment we got here, and to give our children the things we could never have so they can grow up and do the same for their own children.

Advertiser Profiles
Tagline
“A Family Company”
Songs - Add
None have been identified for this spot
Mood
Emotional
Actors - Add
None have been identified for this spot
Agency
Energy BBDO, Inc. (Creative Agency), TracyLocke (Digital Agency), PHD Chicago (Media Agency)
Screenshots

More S.C. Johnson & Son Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top