Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Acura TV Commercial, 'Safety: The Test'

An Acura employee wheels a cart of crash dummies resembling his family over to a vehicle. He picks up each dummy and places it in the car, adjusting its hands and face. He hesitates before pushing the start button. Acura chooses not to think of them as dummies when testing the safety of its vehicles.

Advertiser
Advertiser Profiles
Mood
Emotional
Actors - Add
John Churchill ... Engineer/Dad, Lulu Wilson ... daughter, Rachel Perry ... Mom
Agency
Mullen (Agency), MullenLowe (Creative Agency), MediaVest (Media Agency)

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